Tips to Write a SEO Friendly Blog Post

Write a SEO Friendly Blog Post

Once you have your SEO priorities in order, consider the following tactics to make your blog post
as search engine friendly as possible.

• 1. Determine the best keywords for your announcement. Depending on the news you are

issuing, they may vary from previously identified terms.

• 2. Online keyword tools are excellent resources for determining the correct terms. If your
• organization does not subscribe to a paid keyword service, consider these free alternatives:

a. www.adwords.google.com/select/KeywordToolExternal
b. www.keyworddiscovery.com/search.html
c. www.blogpulse.com/trend (to determine words most often used on blogs)

• 3. Once keywords are determined, you may need to associate more colloquial words with

them, as company/marketing jargon isn't typically used in search.

• 4. Use the most popular keyword phrase in the headline, which carries the most weight with

search engines, as well as in the body of the release and in hyperlinks.

• 5. Pick one to three relevant keywords and repeat them at least three times in the release.
• 6. Don’t OVER‐HYPERLINK words. Optimizing releases for words that are not used often in the

blog post can cause irrelevant results and be considered spam by some search engines.

• 7. Include anchor text hyperlinks in the blog post that are your keywords or similar to

them. Make sure you link these words back to the appropriate page on your website. For
example, if you are linking a product name, link back to the product page on your site.

• 8. Make sure the page you are linking back to is optimized for your chosen keywords. If the

anchor text is “accounting software,” be sure that it is linked to a page containing
“accounting software” in the title tag and within the text on the page.

• 9. Place your anchor text links in the first two paragraphs. Search Engines will pick up these

words more efficiently if they are placed before the “fold” of the screen.
10. Keep blog posts short and concise. Most experts agree that the “sweet spot” for an SEO‐
friendly blog post is between 300 – 500 words.

• 11. Ensure there is a balanced keyword to blog post word length ratio. Avoid too many

keywords and hyperlinks in shorter releases, and vice versa in longer releases.

• 12. Include rich media content such as images and videos that will augment search engine pick

up in places such as Google Images or Google Video. Be sure all media‐rich content is
appropriately tagged with keywords.

• 13. Include a link (not a hyperlink) to your website. Make sure to include the http:// of the URL.
• 14. If the release has a subhead, make sure it includes a keyword phrase. Search engines give

more weight to bolded text (i.e. headline, subhead).

• 15. Optimize your boilerplate – always include links and keywords.
• 16. Resist the tendency to shorten terms. For example, if you are writing about your company’s

branded data management software product, you’ll be inclined to make the second mention
“the solution” or “the software.” However, people looking in search engines will type in
“data management software.” Repeating “data management software” as a keyword
phrase will help your release be found, while “the solution” will not. (But, try to keep the
writing as “natural” as possible.)

• 17. If your company or product falls into a particular industry that is often referred to by an

acronym, include both the full term and abbreviation throughout the release. For example,
“Customer Relationship Management” should be referenced by its “full name,” and, “CRM.”

• 18. Post all releases on their own permalinked page on your website in addition to sending it out

over wire services.

• 19. Be consistent with keyword use both in blog posts and on your website. The website

should have a keyword density of between 2‐8%. This tool, www.keyworddensity.com,
allows you to enter your URL and chosen keyword for a complete keyword density analysis.

• 20. Buy Adwords for those keywords that are very difficult to get in the first page of results (i.e.

those that are more generic and colloquial, or common industry terms). Putting this extra
cash to drive traffic to a blog post could be vital to helping the impressions of the
release, increasing visibility and the possibility of greater