Thursday, 24 January 2013

“I go back to the last place that I think I had a good [idea], and then I’ll mindmap from there. So I try and go back to a place where sparks were flying, and recapture some of the sparks that I didn’t follow up on and build from there… mindmapping’s probably one of the main tools I use.“I’ll try and set time aside every now and again, too, to just do something that’s fun and creative … go for a walk or go for a kick of the football with my kids—just completely break it. When I’m struggling I’ll try and break it and do something that’s completely different and come back to it. I find that’s often when the ideas come—it’s usually when I’mout on a walk that I get ideas.”

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